Movie Poster Remake

The movie Gone in 60 Seconds is about a guy that must steal 50 exotic cars in one night to save his brother’s life. The movie was originally made in 1974, and was remade almost 30 years later in 2000. When looking at the advertising done for both versions of the movie it is quite obvious that they are both focused on attracting audiences from two very different generations.

           The movie poster for the original is very different from the common movie posters that we see today, especially movies revolving around hunky men, sexy women and fast, exotic cars. Across the top of the poster is a message written in plain, bold, black text. It says, “HIS BUSINESS IS STEALING CARS… When he goes to work the excitement starts… and GOES… and GOES… and GOES. This message is supposed to excite viewers, and attract a larger audience. The poster also talks about watching cars get destroyed in the “most incredible chase ever filmed”. All of these statements make the film look thrilling, and full of action, but it’s almost as if in the last thirty years we have come to realize that the less wording you have on an advertisement, the more powerful and impactful it is. With less wording it leaves more room for the imagination.

The picture on the poster for the original is also quite interesting. It shows pictures of cars flying through the air on fire (of course), cop cars for suspense, and a sexy woman wearing short shorts resting her foot on a tiger. Although the picture represents what the movie is about it is almost cartoon like and childish. They also made the title look as if it was flying through the air which adds to the childishness of the picture. For the period of time that the original was created it probably really surprised the audience and people probably felt as if it were a pretty “bad ass” movie.

The remake poster is quite different. The first thing that really jumps out is the colors. Unlike the black and white colors of the original poster, the new one is full of warm colors, black yellow, orange, and red mostly. Also instead of having all of the pictures in the middle of the poster and the words around the edges, they are all incorporated together. The entire poster is a big picture of Nicolas Cage looking extremely serious, and Angelina Jolie looking sexy with her mouth slightly open. The pictures of them are separated by a picture of a fast moving car, but it’s not. The colors and the lack of wording on the poster really give it a mysterious aura. And since in today’s age a lot of people like to see serious, fast paced movies with nice cars, sexy girls this poster is almost perfect at capturing the audience’s attention. The title of the movie also really stands out. With bold red and white fading away text it’s almost as if the title is jumping off the page at you. 

Map

Here is a link to the spot on that advertising map that my group did. My group what the Cafeteria Hallway group.

Pop Music Website Analysis

                In my opinion Modest Mouse is one the most amazing bands that are together and still performing today.  Their style is kind of American indie rock or alternative. They were created in 1993, and their first album was released not even a year later in 1994. They were formed in Washington but are now based out of Portland, Oregon.  The music they create is simplistic, yet very creative and unique. I have never heard another band, or type of music that even compares to how great Modest Mouse is. Six albums, and many singles later they are still one of the most famous bands in the world. That right there says something about how amazing the music is that they create.

Their website and the way that it is set up goes hand in hand with the style of music they create.  At first glance it looks a little bland, it’s only a couple of colors and there isn’t much going on unlike many other bands web pages. The more you pay attention to it though, the more you realize that although it may be simplistic with not a lot going on it is very unique. The main thing you see is a big black and white fly, which at first glance might not be to interesting until you notice that it is moving slightly around on the page.  There are also three other types of bugs in the upper right corner that when you move the mouse over them they move and when clicked on they take you to different sections of the website. The big fly on the front page reminds me of a song that they did called Fly Trapped in a Jar, because the beginning of the song is just the sound of flies.

Scrolling down further on their web page I noticed two things. First off, it’s very easy to navigate. There are big bolded letters telling you the different place on the website to go and different things to see. It is set up vertically so not a lot of information is on one line so it is very easy to follow. Second, it is very visually appealing (that is to me at least). Every section uses the same simplistic font so nothing gets jumbled and hard to read. The headings of the sections are also in the same font, but they are slightly bigger and bolded which makes it easy to identify the different announcements and posts.

Although very easy to navigate and uncluttered they still have a couple of weird out of place things on their webpage, which exactly mirrors the way that their music is. A song can be going very smoothly, not a lot of change and then all the sudden BLAM, something weird that doesn’t belong happens, but it is done in such a creative way that it only makes the music sound that much better!  I never thought about how something so simple as a webpage could help define a band and what their music represents. 

Dueling Pop Culture

       When looking at today’s pop culture it’s easy to see how easily influenced we are by messages portrayed by the media. Even messages that make no sense like “I only ate chocolate for ten days and I still lost weight!” still have a profound impact on the way that we think and feel about certain products. Even statements like the one above convince people to buy this magazine, or special product that will help you lose weight no matter what you eat. Many advertising tricks are used to sells products that will make us thinner, happier, or even live longer, when in reality they aren't what they seem to be at all. Now, I’m not saying that all advertising is bad but we tend to believe what we want to think is true over what we actually know is true.

For example, something we see commercials for every day, it’s in our grocery stores, it’s on the web, and sometimes we actually use them ourselves, or know someone who has. Diet pills. Advertisements for diet pills are extremely misleading. They tell us that if we use them we can shed off 20 pounds in two weeks the “healthy, fast” way. Overall people know that losing weight that fast is not only unnatural and unhealthy but it can also be life threatening, yet we still see people everyday buying and taking them in hopes for a miracle. The advertisements for these products show skinny, sexy women and men in bathing suits, or looking good in that dress that used to be a little too tight to wear. What they don’t show you or tell you is the profound negative effects that these pills have on our bodies. They don’t want us to know that there are extremely harmful chemicals that could potentially kill us because then the product wouldn’t sell.

Another absurd advertising scheme is one of the biggest in the world. We see it everywhere every day. Alcohol. According to the media not only will alcohol make us sexy, fun and energetic, but it also gives us a great excuse for that really stupid thing we did last night.  Any person in their right mind knows that drinking too much makes you sloppy, sick, and sometimes even violent or depressed, yet it still is one of the biggest money making businesses in the world. It’s not to say that 100% of people who drink are bad, and that drinking can’t be fun, but the negative effect of alcohol far outweigh the positive. People die every day as the result of alcohol. It’s one of the main causes of teen death, and car accidents.

Although there are so many organizations that put forth the dangers of things such as diet pills and drinking they are still portrayed in our media to be good for us. Organizations like DARE or the Live Above the Influence commercials put out the exact opposite messages that diet pills and alcohol do. They show us the dangers of drinking, and the show pictures that are meant to scare us, and make us think twice about the substances that we put into our bodies.  They teach us from a very young age that drugs (even legal) and alcohol are things that we should stay away from. If these organizations spend millions of dollars a year to promote the dangers of drugs and alcohol then why do so many people still use them? It’s all because advertisement like ones for Hydroxycut or that great bottle of Patron are sending a message that we want to think is true so we accept them, but organizations like DARE and Live Above the Influence are sending a true message that we don’t want to believe is true so we don’t accept them.